Brand Guidelines

icetana AI Logo

The icetana AI logo can appear in colour or black and white. The logo text should appear in black on light backgrounds and white on dark backgrounds, as seen below. Do not change the proportions, orientation or colour of the icetana AI logo. Ensure there is appropriate clear space around the icetana AI logo at all times.

Colour

The icetana AI colours are shown below. As a general rule, colours should be used in the following proportions on designs, documents and websites: White = 30%, Blue = 20%, Black = 30%, Bright Green = 10%, Bright Purple = 10%. Colours can also be used at lighter opacities, such as Blue at 10%, in order to create background colours or other elements.