Brand Guidelines

icetana AI Logo

The icetana AI logo can appear in colour or black and white. The logo text should appear in black on light backgrounds and white on dark backgrounds, as seen below. Do not change the proportions, orientation or colour of the icetana AI logo. Ensure there is appropriate clear space around the icetana AI logo at all times.

icetana AI logo white background
icetana AI logo black background
icetana AI logo black and white background
icetana AI logo white and black background
Download icetana AI logo files

Colour

The icetana AI colours are shown below. As a general rule, colours should be used in the following proportions on designs, documents and websites: White = 30%, Blue = 20%, Black = 30%, Bright Green = 10%, Bright Purple = 10%. Colours can also be used at lighter opacities, such as Blue at 10%, in order to create background colours or other elements.

Screen ONLY
Hex
#008CFF
R
0
G
140
B
255
Print ONLY
C
74%
M
43%
Y
0%
K
0%
Screen
Hex
#000000
R
0
G
0
B
0
PRINT
C
75%
M
68%
Y
67%
K
90%
Screen
Hex
#ffffff
R
255
G
255
B
255
PRINT
C
0%
M
0%
Y
0%
K
0%
Screen ONLY
Hex
#6941c6
R
105
G
65
B
198
Screen ONLY
Hex
#94f29a
R
148
G
242
B
154

Typeface

Montserrat should be used for all text across screen and printed material. Best judgement can be used for the font weight used in different situations – but the font weights below should be used if in doubt.

Headings

Montserrat Semi-Bold

A a B b C c D d E e F f G g H h I i J j K k L l M m N n O o P p Q q R r S s T t U u V v W w X x Y y Z z
1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) _ - + = ? . ,
Text

Montserrat Light

A a B b C c D d E e F f G g H h I i J j K k L l M m N n O o P p Q q R r S s T t U u V v W w X x Y y Z z
1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) _ - + = ? . ,
Download Montserrat